McDonalds AU : McDonalds x Squid Game: Dare to Play

Gold Award

McDonalds x Squid Game: Dare to Play

McDonalds AU

Australia

2025

Packaging ...

M Candy ...

Pink Guards in Restaurant ...

Teaser OOH...

Activation PlayZone ...

Mobile Experience ...

Squid Game Meal ...

Entrant Company

Akcelo

Launch Country

Australia

Program

Clio Entertainment 2025

Industry Type

Television & Streaming

Medium

Fan Engagement

Category

Partnerships

For a generation who have outgrown PlayLand, but still love to play, McDonald’s had lost its thrill. So we partnered the world’s number one family brand with Squid Game – the biggest, most provocative Netflix show of all time, and turned its iconic Dalgona Candy Challenge into an immersive digital and physical experience. By blending a nerve-wracking physical challenge with mobile gameplay, we turned millions of passive viewers into active Squid Game players, sparking widespread buzz, massive consumer engagement, and record product sales.

All 2025 Winners

Executions

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