McDonalds AU : McDonalds x Squid Game: Dare to Play

Shortlist Award

McDonalds x Squid Game: Dare to Play

McDonalds AU

Australia

2025

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Teaser OOH...

Activation PlayZone ...

Packaging ...

Squid Game Meal ...

Mobile Experience ...

Pink Guards in Restaurant ...

M Candy ...

Entrant Company

Akcelo

Program

Clio Entertainment 2025

Industry Type

Television & Streaming

Medium

Fan Engagement

Category

Partnerships

For a generation who have outgrown PlayLand, but still love to play, McDonald’s had lost its thrill. So we partnered the world’s number one family brand with Squid Game – the biggest, most provocative Netflix show of all time, and turned its iconic Dalgona Candy Challenge into an immersive digital and physical experience. By blending a nerve-wracking physical challenge with mobile gameplay, we turned millions of passive viewers into active Squid Game players, sparking widespread buzz, massive consumer engagement, and record product sales.

All 2025 Winners

Executions

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