Bronze
Award
McDonald's x Squid Game: Dare to Play
McDonalds AU
Australia
2025
Share:
Teaser OOH...
Teaser OOH...
Activation PlayZone...
Activation PlayZone...
Packaging ...
Squid Game Meal...
Mobile Experience ...
Pink Guards in Restaurant ...
Pink Guards in Restaurant ...
Pink Guards in Restaurant ...Pink Guards in Restaurant ...
M Candy ...
M Candy ...M Candy ...Entrant Company
Akcelo
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Experiential & Activations
Category
Consumer
For a generation who have outgrown PlayLand, but still love to play, McDonald’s had lost its thrill. So we partnered the world’s number one family brand with Squid Game – the biggest, most provocative Netflix show of all time, and turned its iconic Dalgona Candy Challenge into an immersive digital and physical experience. By blending a nerve-wracking physical challenge with mobile gameplay, we turned millions of passive viewers into active Squid Game players, sparking widespread buzz, massive consumer engagement, and record product sales.
Executions
Teaser OOH
Consumer
Activation PlayZone
Consumer
Packaging
Consumer
Squid Game Meal
Consumer
Mobile Experience
Consumer
Pink Guards in Restaurant
Consumer
M Candy
Consumer
Credits
Agency
Akcelo
Redfern
Advertiser / Brand
McDonald's Australia
Sydney
Agency
Akcelo
Redfern
Production Company
Finch
Sydney
Post Production Company
Heckler
Sydney
Sound Design Company
Squeak E. Clean
Sydney
Social Agency
Reel Focus Films
Sydney
Agency
Digitas
Sydney
Creative Agency
Akcelo
Sydney
Media Agency
OMD
Sydney
Streaming Platform
Netflix Australia
Sydney
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