McDonalds AU : McDonald's x Squid Game: Dare to Play

Bronze Award

McDonald's x Squid Game: Dare to Play

McDonalds AU

Australia

2025

Pink Guards in Restaurant ...

Activation PlayZone...

Packaging ...

M Candy ...

Squid Game Meal...

Teaser OOH...

Mobile Experience ...

Entrant Company

Akcelo

Launch Country

Australia

Program

Clio Entertainment 2025

Industry Type

Television & Streaming

Medium

Experiential & Activations

Category

Consumer

For a generation who have outgrown PlayLand, but still love to play, McDonald’s had lost its thrill. So we partnered the world’s number one family brand with Squid Game – the biggest, most provocative Netflix show of all time, and turned its iconic Dalgona Candy Challenge into an immersive digital and physical experience. By blending a nerve-wracking physical challenge with mobile gameplay, we turned millions of passive viewers into active Squid Game players, sparking widespread buzz, massive consumer engagement, and record product sales.

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Executions

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