Shortlist
Award
The Final Exam
Change The Ref
United States
2025
Share:
Entrant Company
Energy BBDO
Program
Clio Entertainment 2025
Industry Type
Games
Medium
Experiential & Fan Engagement
Category
Experiential & Activation
Subcategory
Consumer
With every school shooting in America, politicians blame the violence on video games instead of passing common-sense gun laws. Change The Ref and WebCore Games turned politicians’ favorite gun violence scapegoat into a new medium to educate gamers about life-saving gun legislation. Built on data from past school shootings including Parkland, Columbine, and Sandy Hook, the Final Exam offers a hyper-realistic survival experience set in an American high school, immersing players in the urgent fight to pass life-saving legislative reform.
Credits
Advertising Agency
Energy BBDO
Chicago
Advertising Agency
Energy BBDO
Chicago
Advertising Agency
Energy BBDO
Chicago
Agency Network
BBDO Worldwide
New York
Non-Profit
Change The Ref
Parkland
Music Company
Flutu Music
Sao Paulo
Social Agency
OMG Creo
New York
Public Relations Agency
Cashman & Associates
Philadelphia
Chief Creative Officer
Chris Beresford-Hill
BBDO Worldwide
Global CEO
Nancy Reyes
BBDO Worldwide
President
Jiah Choi
BBDO & Energy BBDO
Chief Creative Officer
Josh Gross
Energy BBDO
Creative Director
Gabriel Barrea
Energy BBDO
Creative Director
Zé Baldin
Energy BBDO
Associate Creative Director
Victor Ferreira
Energy BBDO
Senior Copywriter
Peter McCormick
Energy BBDO
Director of Creative Services
Erin Welsh
Energy BBDO
Innovation Director
Casey Campbell
Energy BBDO
President
Daale Carter
Energy BBDO
Director of Business Development
Peter Loftus
Energy BBDO
Account Director
Juan Roman
Energy BBDO
Sr. Project Manager
Currey Dorris
Energy BBDO
Producer
Natalie Pomagier
Energy BBDO
Senior Content Producer
Brittany Harvel
Energy BBDO
Senior Producer
Nina Xoomsai
Director of Studio Production
Mitch Monzon
Energy BBDO
Director
Flynn Drew
Energy BBDO
Case Study Editor
Fernando Vital
Energy BBDO
Executive Director
Fernando Chamis
Webcore Games
Studio Director
Winston Petty
Webcore Games
Producer
Gustavo Peter
Webcore Games
Assistant Producer
Nicolle Rios
Tech Lead
Felipe Moreti
Webcore Games
QA Tester
Amanda Vergueiro
Webcore Games
Technical Artist
Eduardo Paladini
Unreal Programmer
Gabriel Inoue
Webcore Games
Unreal Programmer
Leonardo Garcia
Webcore Games
Unreal Programmer
Leonardo Putini
Webcore Games
Unreal Tech Lead
Rafael Medeiros
Webcore Games
Unreal Programmer
Rui Bronze
Webcore Games
Environment and Lighting Artist
Youssef Meiri
Webcore Games
UI/UX Designer
Vinicius Aleixo
Webcore Games
Audio Director
Victor Hime
Flutu Music
Sound Designer
Pedro Dellatorre
Flutu Music
Producer
Rebecca Galinari
Flutu Music
Chief Executive Officer
Claudio Lima
DRUID Creative Gaming
CGO
Bernardo Mendes
DRUID Creative Gaming
COO
Evandro Guimaraes
DRUID Creative Gaming
CSO
Bruna Pastorini
DRUID Creative Gaming
Game Capture Director
Renan Godoy
DRUID Creative Gaming
Game Capture Specialist
Rodolfo Oliveira
DRUID Creative Gaming
Vido Editing
Caio Mendonca
DRUID Creative Gaming
Sound Designer
Leandro Antonio
DRUID Creative Gaming
Motion Designer
Jean Estevao
DRUID Creative Gaming
Filmaker
Felipe Calabrez
DRUID Creative Gaming
Producer
Jessica Brockestayer
DRUID Creative Gaming
Head of Production
Bryan Wilson
OMG Creo
Creator Activation
Mitchell Greene
OMG Creo
Associate, Strategy
Anne Robinson
OMG Creo
Strategy Director
Rhea Kumar
OMG Creo
Account Manager
Victoria Lodico
OMG Creo
Associate, Partnership
Melissa Boehme
OMG Creo
Founder
Manuel Oliver
Change The Ref
Founder
Patricia Oliver
Change The Ref
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