Bronze
Award
Universal Fan Fest Nights - Back To The Future Billboard
Universal Studios Hollywood
United States
2025
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Entrant Company
Popcorn
Launch Country
United States
Program
Clio Entertainment 2025
Industry Type
Live Entertainment
Medium
Key Art & Out of Home
Category
Out of Home
Subcategory
Billboard
Universal Studios Hollywood embraced the space time continuum with an outdoor spectacular on Sunset Boulevard inspired by "Back to the Future", as the theme park counted down to the opening of Universal Fan Fest Nights in April 2025. The billboard celebrated the unique blend of nostalgia, cosplay and fandom with a fan dressed as “Marty McFly” paying tribute to the previous advertising OOH creative. The clock ran for three weeks ending at 7PM on April 25th coinciding with the gates opening at the park.
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