Universal Studios Hollywood embraced the space time continuum with an outdoor spectacular on Sunset Boulevard inspired by "Back to the Future", as the theme park counted down to the opening of Universal Fan Fest Nights in April 2025. The billboard celebrated the unique blend of nostalgia, cosplay and fandom with a fan dressed as “Marty McFly” paying tribute to the previous advertising OOH creative. The clock ran for three weeks ending at 7PM on April 25th coinciding with the gates opening at the park.