Call of Duty NEXT 2024 redefined the modern game reveal by turning the reveal of Black Ops 6 into a live, creator-led mission. Set inside Washington D.C.’s National Building Museum, the event placed fans inside a fully immersive world of espionage and action, designed to reflect the high-stakes tone and themes of Black Ops 6. The venue was transformed into an elite operations headquarters featuring dynamic LED flooring, mission-based challenges, and an animatronic three-story Mega Abomination zombie. Additional thematic moments included a Call of Duty-themed wedding and a branded motorcade procession through the streets of Washington D.C. Every detail reinforced the narrative of high-risk tactical operations, inviting guests to physically step into the world of Black Ops 6. Simultaneously, 215 top gaming influencers, including TimTheTatman, Scump, and Swagg, livestreamed their perspectives across 632 feeds on Twitch, YouTube, Facebook, Kick, and gaming hubs like Xbox and Steam. Each creator offered a unique lens on the experience, delivering personalized storytelling to their own communities. Viewers could interact directly with creators, participate in challenges, vote on outcomes, and unlock exclusive in-game and physical prizes. Audience engagement was core to the activation. Fans played bingo during the TLC power hour, submitted and voted on creator Q&A, and influenced the narrative in real time. The decentralized, multi-perspective format turned the reveal into a global, creator-driven experience that empowered fans to shape how they engaged with the game. Call of Duty NEXT 2024 merged real-world interactivity, cinematic production, and creator-led distribution to deliver a new benchmark in immersive fan engagement. It brought the world of Black Ops 6 to life and gave the community the power to lead the reveal on their terms.