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Entrant Company
AKA NYC
Program
Clio Entertainment 2025
Industry Type
Live Entertainment
Medium
Branded Entertainment & Content
Category
Brand Promo
Before Good Night, and Good Luck ever hit rehearsals, we had just six hours with George Clooney to create a defining Broadway trailer. Shot on a recreated 1950s newsroom set, the spot features Clooney as Edward R. Murrow delivering an original monologue on truth and democracy. Broadcast static, archival imagery, and a bespoke score create urgency, while meticulous period detail immerses viewers in Murrow’s world. The result: a branded entertainment piece that bridges past and present - and makes a 70-year-old story feel like breaking news.