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Harry Potter and the Cursed Child on Broadway | "Share The Magic"
Harry Potter and the Cursed Child on Broadway
United States
2025
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Entrant Company
AKA NYC & Steam Motion and Sound
Program
Clio Entertainment 2025
Industry Type
Live Entertainment
Medium
Audio Visual
Category
31 Seconds to 60 Seconds
A father once read Harry Potter under the covers by flashlight as a child. Now, years later, he brings his son to see Harry Potter and the Cursed Child on Broadway. This cinematic spot follows their journey – from the theater’s magical exterior to attendees enjoying Butterbeer in the lobby to the show’s jaw-dropping effects – all guided by the golden snitch. With a nod to the original Scholastic book cover, music by Imogen Heap, and heartfelt moments that span generations, the commercial celebrates both the magic of the story and the once-in-a-lifetime experience of seeing it live.
Credits
Advertising Agency
AKA NYC & Steam Motion and Sound
New York City & London
Production Company
Steam Motion and Sound
London
Advertising Agency
AKA NYC
New York
Production Company
Steam Motion and Sound
London
Brand
Harry Potter and the Cursed Child on Broadway
New York
Production Company
Steam Motion and Sound
London
Director
Ben Crabb
Steam Motion and Sound
Executive Creative Director
Brett Sullivan
Steam Motion and Sound
Chief Creative Officer
Miky Wolf
AKA NYC
Creative Associate
David Tregoning
Steam Motion and Sound
Executive Producer
Clayton Jacobsen
Steam Motion and Sound
Producer
Natalie Daniels-Browne
Steam Motion and Sound
Producer
Paul Morphos
Steam Motion and Sound
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