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Shortlist Award
The Final Copy of Ilon Specht
L'Oréal Paris
United States
2025
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Entrant Company
MCCANN PARIS
Entry Type
Documentary
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Audio Visual Campaign
Category
Audio Visual: Campaign
Ilon Specht’s voice drove the film, raw, unfiltered, and unapologetic. Its impact was undeniable: The Final Copy of Ilon Specht became the first-ever branded content acquired by TED, a platform known exclusively for original productions. Premiered across major entertainment platforms like AMC+, and Prime Video, it transcended branded content to become a cultural statement. With a 9/10 IMDb score, a 97.9% like ratio it sparked global conversation and reminded the world of the radical origins of “Because I’m Worth It.” Proof that the truth, when left untouched, is entertainment in its purest form.
Credits
Advertising Agency
MCCANN PARIS
NEUILLY-SUR-SEINE
Advertising Agency
MCCANN PARIS
NEUILLY-SUR-SEINE
Agency Network
McCann Worldgroup
New York
Production Studio
Breakwater Studios
Los Angeles
Advertiser / Brand
L'Oréal Paris
Paris
Streaming Platform
Prime Video
Seattle
Media Agency
Traverse 32
New York
Chief Executive Officer
Charlotte Franceries
McCann Paris
Chief Creative Officer
Julien Calot
McCann Paris
Global Business Lead
Anne-Sophie Carbo
McCann Worldgroup
Executive Creative Director
Farah El Feghali
McCann Paris
Business Director
Eudes Jover
McCann Paris
Account Manager
Alexia Kreutz
McCann Paris
Head of Project Management
Nadia Lasfar
McCann Paris
Creative Excellence Manager
Alice Reindlová
McCann Paris
Head of Strategy Planning
Nicolas Skouraz
McCann Paris
Associate Planning Director
Julie Barthoulot
McCann Paris
Chief Financial Officer
Valerie Marc
McCann Paris
Production Support
Thibaul Blacque-Belair
McCann Paris
Chief Executive Officer
Daryl Lee
McCann Worldgroup
Chief Creative Officer
Javier Campopiano
McCann Worldgroup
EVP Head of Celebrity & Creative Partnerships
Kimberly Kress
McCann Worldgroup
EVP Head of Talen Partnerships
Danielle Korn
McCann Worldgroup
Vice President Celebrity Partnerships
Tom Wentworth
McCann Worldgroup
Global Brand President
Delphine Viguier-Hovasse
L'Oréal Paris
Senior VP Global Image & Content
Olivier Monteil
General Manager Comms & Image
Marion Brunet
L'Oréal Paris
Global Chief Content Officer, President
Brendan Gaul
Traverse32
EVP Global Head of Production
Brett Henenberg
Traverse32
VP Client Services
Alex Chodak
Traverse32
Global Head of Publicity and Industry Relations
Nicole Wool
Traverse32
Global Managing Director
Olivia Warren
Traverse32
Global CEO
Eileen Kiernan
IPG Mediabrands
Director
Ben Proudfoot
Breakwater Studios
Producer
Rachel Greenwald
Breakwater Studios
Executive Producer
Kirstin Falk
Breakwater Studios
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