Silver
Award
The Gilmore Gift
Walmart
United States
2025
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Entrant Company
Publicis Groupe
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Branded Entertainment & Content
Category
Film
“The Gilmore Gift” was more than just a 30-second TV spot that reunited the Gilmore Girls cast, it was the ultimate holiday present– to fans, from Walmart across every media touchpoint. Each moment was thoughtfully crafted, from expertly planted Easter eggs and call backs to iconic cast cameos and an entirely shoppable wardrobe, so Walmart could give fans more of what they love.
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