Alicia Keys’ Hell’s Kitchen took the Macy’s Thanksgiving Day Parade to new heights with a cinematic, 3:30-minute behind-the-scenes film. Premiering in full on YouTube, the piece follows the cast from street rehearsals to the confetti-covered live performance, capturing the heartbeat of New York and the artistry of Broadway. Shorter cuts lit up Facebook and Instagram, drawing fans to the full story and turning a single performance into a multi-platform cultural moment.