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Hell's Kitchen | Behind the Scenes of the 2024 Macy's Thanksgiving Day Parade
Hell's Kitchen on Broadway
United States
2025
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Entrant Company
AKA NYC
Program
Clio Entertainment 2025
Industry Type
Live Entertainment
Medium
Digital, Mobile & Social Media
Category
Social Media
Subcategory
Long-Form Social Media Video
Alicia Keys’ Hell’s Kitchen took the Macy’s Thanksgiving Day Parade to new heights with a cinematic, 3:30-minute behind-the-scenes film. Premiering in full on YouTube, the piece follows the cast from street rehearsals to the confetti-covered live performance, capturing the heartbeat of New York and the artistry of Broadway. Shorter cuts lit up Facebook and Instagram, drawing fans to the full story and turning a single performance into a multi-platform cultural moment.
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