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Shortlist Award
Deals of Desire
Walmart
United States
2025
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Entrant Company
Publicis Groupe
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Branded Entertainment & Content
Category
Brand Promo
‘Deals of Desire’, a 10-part dramatic miniseries, entertained and educated Walmart shoppers through every key moment during the Black Friday shopping season. Each episode featured Walmart’s dramatically good deals in our audience’s favorite genres, from soaps to westerns to historical dramas. Iconic actors and cliffhanger endings kept viewers coming back for new episodes – and new deals – from October to December.
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