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Stranger Things: The First Shadow - Turning Broadway Upside Down
Stranger Things: The First Shadow on Broadway
United States
2025
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Entrant Company
AKA NYC
Program
Clio Entertainment 2025
Industry Type
Live Entertainment
Medium
Integrated Campaign
Category
Integrated Campaign
Broadway turned upside down. From Netflix billboards and subway dominations to viral social videos, influencer campaigns, and fan-first events, this integrated launch for Stranger Things: The First Shadow reactivated the global fandom, drew first-time theatergoers, and became a record-breaking Tony Award® winner.
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