Silver
Award
The Arts Insider x Sunset Blvd. | "The Close Up" Influencer Activation
Sunset Blvd.
United States
2025
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Entrant Company
AKA NYC
Launch Country
United States
Program
Clio Entertainment 2025
Industry Type
Live Entertainment
Medium
Digital, Mobile & Social Media
Category
Social Media
Subcategory
Use of Influencer & Talent
For Sunset Blvd., The Arts Insider curated an exclusive creator event that gave influencers unparalleled access to the show and content creation opportunities. Eighteen tastemakers from theater, fashion, and queer culture shared their "Close-Up" experience across TikTok and Instagram - sparking viral FOMO and turning a Broadway night into a pop culture moment.
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