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Mean Girls (2024) - Social Campaign
Mean Girls (2024)
United States
2025
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"Rumor Mill" Launch Post with Talent...
"Rumor Mill" Launch Post with Talent...
Kevin's Business Card - YouTube Easter Egg...
Kevin's Business Card - YouTube Easter Egg...
@coooooolmom In-Character Social Accounts...
@coooooolmom In-Character Social Accounts...
Paramount Character Burn Book...
Paramount Character Burn Book...Entrant Company
Paramount Pictures
Program
Clio Entertainment 2025
Industry Type
Home Entertainment
Medium
Digital, Mobile & Social Media
Category
Social Media
Subcategory
Mixed Campaign
With the release of the new Mean Girls film in 2024, AND the 2004 original’s 20th anniversary (yeah millennials, we’re old), we set out to celebrate both films, activating all generations of Plastics.
With a mix of cast-led videos, Easter Eggs, original illustrations, TikTok remixes, classic clips, and some unhinged influencer content, we can say we finally made FETCH happen.
Executions
"Rumor Mill" Launch Post with Talent
Short-Form Social Media Video
Kevin's Business Card - YouTube Easter Egg
Use of Influencer & Talent
@coooooolmom In-Character Social Accounts
Organic Social Media Post
Paramount Character Burn Book
Organic Social Media Post
Credits
Film Studio
Paramount Pictures
los angeles
Advertising Agency
Legion Creative
Glendale
Film Studio
Paramount Pictures
los angeles
Advertising Agency
Cookie Jar Creative
Los Angeles
Advertising Agency
Cookie Jar Creative
Los Angeles
Advertising Agency
Flighthouse Media
Los Angeles
Advertising Agency
Flighthouse Media
Los Angeles
Advertising Agency
Paradise Creative
Los Angeles
Advertising Agency
Paradise Creative
Los Angeles
Vice President
Lin Park
Paramount Pictures
Director
Tracy Delametter
Paramount Pictures
Creative Coordinator
Stevie Vu
Paramount Pictures
Creative Coordinator
Koral Captain
Paramount Pictures
Creative Assistant
Mingyu Wu
Paramount Pictures
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Entrant Company
Aleksander Walijewski ART
Industry Type
Theatrical
Medium
Key Art
Category
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Entrant Company
Hulu Brand
Industry Type
Television & Streaming
Medium
Audio Visual Craft
Category
Editing
Entrant Company
Akikomatic, LLC.
Industry Type
Television & Streaming
Medium
Key Art
Category
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