Gold
Award
Mean Girls (2024) - Social Campaign
Mean Girls (2024)
United States
2025
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"Rumor Mill" Launch Post with Talent..."Rumor Mill" Launch Post with Talent...
Kevin's Business Card - YouTube Easter Egg...Kevin's Business Card - YouTube Easter Egg...
@coooooolmom In-Character Social Accounts...@coooooolmom In-Character Social Accounts...
Paramount Character Burn Book...Paramount Character Burn Book...Entrant Company
Paramount Pictures
Program
Clio Entertainment 2025
Industry Type
Home Entertainment
Medium
Digital, Mobile & Social Media
Category
Social Media
Subcategory
Mixed Campaign
With the release of the new Mean Girls film in 2024, AND the 2004 original’s 20th anniversary (yeah millennials, we’re old), we set out to celebrate both films, activating all generations of Plastics.
With a mix of cast-led videos, Easter Eggs, original illustrations, TikTok remixes, classic clips, and some unhinged influencer content, we can say we finally made FETCH happen.
Executions
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