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Shortlist Award
The Colosseum AR-ena Comes to Life!
Gladiator II
United States
2025
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Entrant Company
Paramount Pictures
Program
Clio Entertainment 2025
Industry Type
Theatrical
Medium
Branded Entertainment & Content
Category
New Reality
The Gladiator II collectible popcorn bucket doesn’t just hold kernels—it fuels fan enthusiasm, social chatter, and brand loyalty by delivering a unique pre‑ and post‑movie experience with an interactive AR lens, where the gladiators inside the popcorn bucket, come to life!
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