Netflix turned Squid Game Seasons 2 and 3 into a six-month global cultural takeover—partnering with 260+ of the world’s most iconic brands across fashion, food, beauty, tech, gaming, and more. From Puma and Crocs to KAWS, KFC, and McDonald’s, each collaboration transformed products into play: scavenger-hunt drops, limited-edition collectibles, and retail activations that blurred the lines between fandom, fashion, and everyday life. The results were staggering—sellouts in minutes, record-breaking sales, and a profound cultural shift that made Squid Game not just a show, but part of daily culture worldwide.