Entrant Company
BarkleyOKRP
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Medium
Creative Effectiveness
Category
Creative Effectiveness
Falling For Football reimagined Chiefs fandom as a holiday rom-com, an unskippable, shareable story that resonated with a new female audience. Packed with players, fans, and Kansas City traditions, the fake trailer felt so real, Hallmark turned it into an actual feature film.