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Entrant Company
New York Liberty
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Program
Clio Sports 2025
Medium Type
Professional
Medium
Gameday Fan Experience
Category
Hype Video
To celebrate the New York Liberty’s historic 2024 season and first-ever WNBA Championship, we created a cinematic hype video that honors both the team’s triumph and the city that made it possible. This in-arena experience debuted during the Liberty’s 2024 Championship Ring and banner ceremony at Barclays Center, fusing real fan emotion with documentary-style storytelling to remind everyone what it takes to win in New York.
Our concept connected the Liberty’s identity with that of the city itself. Shot across all five boroughs, the film highlights a mosaic of everyday New Yorkers - bodega owners, kids in art class, runners training at dawn - each mirroring the team’s relentless grit, community spirit, and shared sacrifice. Through striking visuals, subtle symbolism, and a powerful voiceover, we built momentum toward the Championship Ring and banner ceremony reveal by showcasing the broader meaning of victory.
The final sequence crescendoed with a never-before-seen transition from the pre-produced film into a live drone shot flying into Barclays Center just as the ceremony was beginning. This wasn’t just a video about basketball - it was a love letter to New York, a reflection of what it means to earn a ring here, and a rallying cry for the season ahead.