Silver
Award
The Ultimate Search
KRÜ
Argentina
2025
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Entrant Company
Bendita Carpeta
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Program
Clio Sports 2025
Medium Type
Student
Medium
Student Experience/Activation
Category
Student Experience/Activation
While millions of people search for soccer stars in EA Sports FC 25's Ultimate Team, there are other faces that no one is looking for. In collaboration with Missing Children, the esports network, KRÜ, developed a mod that replaced soccer player cards with missing children cards, featuring real photos and contact information.
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