In the NBA, a 10-day contract is a move teams use to bring in a professional player to fill a gap in the roster. But we asked ourselves: knowing that every fan has dreamed of being a player, what if, instead of signing a pro, we signed a fan to be part of the team? Michelob ULTRA, the official beer of the NBA, created an NBA contract made for a fan to sign. Together with the Atlanta Hawks and the NBA itself, we transformed a fan into a teammate, unlocking ten days of living the pro life: stepping into the locker room, traveling with the team, training on the court, and feeling the roar of the crowd from the hardwood. It wasn’t just access, it was becoming part of the team. For ten days, the fan became family, and the boundary between the stands and the game disappeared. Because the best way to honor the sport is not only to watch it, but to live it.