The 2024 Upper Deck NHL Draft at Sphere reimagined sports broadcasting and the in venue fan experience. As the first live sporting event ever staged at Sphere, the NHL transformed its signature event into an immersive, 360-degree fan experience. Custom 3D graphics and animations wrapped across Sphere’s massive interior and exterior displays, creating cinematic moments that celebrated the next generation of NHL stars. This graphics package not only captivated fans inside Sphere but also translated seamlessly to television—delivering clarity, storytelling, and spectacle to millions watching at home.