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Michelob Ultra - Ultra Hole Challenge
Michelob Ultra
Canada
2025
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Entrant Company
Anomaly
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Experience/Activation
Category
Use of Athlete/Talent/Influencer
To remain Canada's fastest-growing beer, Michelob Ultra returned with The Ultra Hole Challenge. We brought next-level excitement with Michael Block facing Wayne Gretzky live on TSN. The challenge generated remarkable viewership, strengthened brand meaning, and culminated in an extraordinary hole-in-one worthy of the “Superior Light Beer”.
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