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Toronto Raptors x GFL Environmental - The Recyclosaur
Toronto Raptors
Canada
2025
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Entrant Company
Maple Leaf Sports & Entertainment (MLSE)
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Program
Clio Sports 2025
Medium Type
Professional
Medium
Partnerships & Sponsorships
Category
Brand x Team/League
To celebrate the Raptors’ 30th anniversary, GFL Environmental brought sustainability to life with The Recyclosaur — a life-sized dinosaur sculpture made entirely from recycled materials. Unveiled at Scotiabank Arena and later toured across Toronto, the installation was paired with digital storytelling, AR challenges, and social content, transforming recycling from an invisible act into a bold, shareable fan experience that showcased GFL’s environmental leadership
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