"It's Not Easy Being Green" was the first official reveal of the Boston Red Sox 2025 City Connect uniforms, dubbed the "Fenway Greens." The spot elicits nostalgia while presenting something brand new to baseball fans, a non-traditional Red Sox uniform. Pulling from 113 years of Fenway Park imagery and Red Sox moments, the piece shared across Red Sox owned channels and broadcast, serves to remind the viewer of what the ballpark means to generations of fans and the City of Boston.