Bronze
Award
Bud Light UFC Gold Edition
Bud Light
Canada
2025
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Entrant Company
Anomaly
Entry Type
Product/Service
Launch Country
Canada
Program
Clio Sports 2025
Medium Type
Professional
Medium
Design
Category
Collectibles
Bud Light and the UFC partnered to launch a limited edition run of cans infused with the gold from a UFC Championship belt. Timed with the return of the UFC back to Montreal, Bud Light targeted UFC fans in Quebec through social ads, OOH placement around the Bell centre, and partnered with Couche Tard to drive conversion, and deliver impact.
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