Silver
Award
Bud Zero Kings of Zero
Budweiser
Canada
2025
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Entrant Company
Anomaly
Entry Type
Product/Service
Launch Country
Canada
Program
Clio Sports 2025
Medium Type
Professional
Medium
Design
Category
Packaging
As Ovechkin closed in on hockey’s goal scoring record, Bud Zero spotlighted the 28 goalies who faced 199 shots without surrendering a single goal to him. From insight through to execution, “Kings of Zero” is a campaign that is deeply embedded in the sport's culture, tapped into its fanbase's social forums, and integrated into its media ecosystem.
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