Entrant Company
Miami Ad School Brazil
Entry Type
Product/Service
dBeer Meter is the most efficient way to show the crowd in Wimbledon how important it is to keep quiet during a match: messing with their money. And their beer. We've placed mics around the stadium and turned the crowd's volume into Stella Artois' prices. The quieter the crowd is, the cheaper is their beer. The loudest... well, be ready to pay dearly for this.