Philadelphia Eagles fans are legendary for their passion, so The Realest set out to prove it by selling them actual snow in ice cream pints. When a January blizzard buried the field during a playoff victory, The Realest harvested the snow itself. From the 2013 “Snow Bowl” to the infamous snowball-throwing fans at Santa, snow has always been part of Philly football lore. To honor that, The Realest designed the pints in the style of local staple Rita’s Italian Ice and bottled them locally to keep the project true to the community. The 100 authenticated pints sold out in under two hours, generated millions of dollars in earned media value, and became one of the most viral collectibles in NFL history. As one fan perfectly summed it up: “This is the stupidest thing ever—I can’t believe I bought it.” That’s how The Realest knew it had won—by bottling Philly’s culture… even when it melts.