Instead of sponsoring from the sidelines, Mastercard created a stage. Style Of Our Own – The House of Women’s Sport store united Mastercard’s global sports partnerships under one roof across six months of summer — and ensured those partnerships directly supported 30+ women-owned independent brands. The store evolved to spotlight The Women’s Rugby World Cup, McLaren F1, The Billie Jean King Cup, The AIG Women’s Open and Arsenal Football Club. Each transformation refreshed the look, feel, and energy of the space with new imagery, activations, and watch parties tailored to each sport’s identity. On the shelves, the women-led brands became living proof of Mastercard’s commitment to equity — businesses elevated and commercially empowered through the brand’s sponsorship ecosystem. The results were powerful: 60k+ visitors, 2.35 billion reach, 5.82 million impressions, and daily conversation across summer. Beyond media impact, the store created lasting change — IDA Sports entered major retail, policymakers engaged with equity in sport, and Mastercard established a new retail blueprint that will serve as an enduring stage for women-owned businesses.