The Minnesota Vikings provide a "cant-miss" game experience that is designed to get fans in their seats well ahead of kickoff and to ultimately maximize the home field advantage throughout the game. We are able to achieve this by custom designing one continuous multi-sensory experience blending Viking mythology and the Minnesota Vikings - creating a world where they exist together in the same storyline. A signature part of that experience is the Show Open, which is known as Showtime. The 2024 Showtime - Fate and the Viking Warrior was as a fan favorite and helped the Vikings organization achieve the top game entertainment score in the NFL's 2024 Voice of the Fan.