Our film, titled ‘The Loveliest Day’, depicts football fans of all ages, backgrounds and locations enjoying match day, with a pint of Guinness or Guinness 0.0. These aren’t actors pretending to be fans, they’re real people who truly show their love for their team week in, week out. From vibrant apartment DJs overlooking stadiums and local match-day meals, to distinctive nail art and beloved pre-game pints, the film shines a light on the real fans, places and rituals which transcend teams.