The NFL x Nike Rivalries program was created as a fan development platform designed to extend the intensity of NFL rivalries to energize new and existing fans – with the goal being to highlight the most authentic, competitive and youthful expression of community pride. With two Divisions launching per year over the course of a four-year rollout, each NFL Club selects a home division rival opponent to drive broader fan engagement and storytelling opportunities – all anchored by new uniform designs. In close partnership and collaboration with the NFL and Nike, each Club develops and extends individual narratives that illustrate the story and meaning behind the uniform and product designs, centered on celebrating local traditions and fanbases. Each Club’s community and fans are at the core of the program design narratives and themes, with the goal bringing to life details respective and true to each market.