Silver
Award
THE PRIDE ROW (Le Rang des Fiertés)
Société Générale
France
2025
Share:
Entrant Company
PUBLICIS SPORT
Entry Type
Product/Service
Launch Country
France
Program
Clio Sports 2025
Medium Type
Professional
Medium
Branded Entertainment/Content
Category
Experience/Activation
In The Pride Row, Société Générale & LNR turned the front row of the stadium into a rainbow of solidarity. Each club got a seat in rainbow colour, visible in the first row during a Top 14 match. A powerful visual that says: every player, every fan, every identity matters. Because rugby is not just a sport—it’s a community built on respect and courage.
Credits
Advertising Agency
PUBLICIS SPORT
Paris
Client
Société Générale
Paris
Advertising Agency
PUBLICIS SPORT
Paris
League
Ligue Nationale de Rugby (LNR)
Paris
Production Company
FitGroup
Toulouse
Production Company
Fabrique Visuelle
Toulouse
President
Pascal Crifo
Publicis Sport
President
Guillaume Cossou
Publicis Sport
Creative Director
Alexandre Chabot
Publicis Sport
Director
Paul Chassais
PUBLICIS SPORT
Art Director
Lucas Skornicki
PUBLICIS SPORT
Copywriter
Mathilde Gomez
PUBLICIS SPORT
Account Manager
Géraldine Petipas
Publicis Sport
Account Executive
Damien Bertier
Publicis Sport
Social Media Manager
Laurie Martins
Publicis Sport
Account Executive Assistant
Alexandre Surroz
Publicis Sport
President
Julien Cossou
FitGroup
Director
Gregory Hippolyte
La Fabrique Visuelle
Editor
Julien Subra
La Fabrique Visuelle
Sponsoring Director
Katia Lazarew
Société Générale
Sponsoring Manager
Godefroy Guicheux
Société Générale
Sport partnerships Officer
Simon Mégret
Société Générale
Sport Partnership Assistant
Thomas Gaillard
Société Générale
Duplicate statues available now
Buy a Statue in
Branded Entertainment/Content
to Celebrate Your Team
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