Silver
Award
THE PRIDE ROW (Le Rang des Fiertés)
Société Générale
France
2025
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Entrant Company
PUBLICIS SPORT
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Branded Entertainment/Content
Category
Experience/Activation
In The Pride Row, Société Générale & LNR turned the front row of the stadium into a rainbow of solidarity. Each club got a seat in rainbow colour, visible in the first row during a Top 14 match. A powerful visual that says: every player, every fan, every identity matters. Because rugby is not just a sport—it’s a community built on respect and courage.
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