Bronze
Award
Take Your Driver To Work Day
Visa
United States
2025
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Entrant Company
Visa
Entry Type
Product/Service
Program
Clio Sports 2025
Medium Type
Professional
Medium
Fan Engagement
Category
Social Media
As title sponsor of the Visa Cash App Racing Bulls (VCARB) Formula 1 team, Visa capitalized on race season’s summer break, a 14-day window when all teams go quiet. Leveraging an untapped pattern in social data between F1 fans and #officelife, we created “Take Your Driver To Work Day,” a content series that looked like nothing else in the sport, featuring globally-recognized drivers Liam Lawson, Isack Hadjar, and Rafaela Ferreira inside Visa’s HQ to experience their “first day” in an office.
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