Amazon Music Live (AML) Season 3 elevated the live music experience by seamlessly blending iconic performances from Jelly Roll, Big Sean, Halsey, J Balvin, Gunna, TWICE, and Snoop Dogg with social-first, fan-driven content. Airing after Prime Video’s Thursday Night Football, AML became a premier platform for fans to experience new music from today’s biggest stars. With Liza Koshy as the social-only host, the campaign achieved record-breaking engagement, delivering 428M total social impressions (+23% S3) and 11.3M social engagements (+71% S3). Through intimate, behind-the-scenes interviews and culturally relevant moments, AML Season 3 created impactful, shareable content that connected with fans globally and solidified its place as a cultural phenomenon.