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Silver Award
When Music Met Mission at FIFA's First Halftime Show
FIFA Global Citizen Education Fund
United States
2026
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Entrant Company
Done+Dusted
Program
Clio Music 2026
Medium Type
‌Branded Content & Collaborations
Medium
Music in Sports
Category
Partnerships, Sponsorships & Collaborations
The FIFA Club World Cup Final Halftime Show at MetLife Stadium was FIFA’s first-ever true halftime spectacle, created to thrill both the 80,000 fans in the stadium and millions watching worldwide. With a design engineered for precision—fast load-in and strike times that protected the pitch and respected match integrity—the show delivered a seamless, high-energy performance that fused club iconography, host-city energy, LED, pyro, and mass cast choreography into a single cinematic arc. Beyond entertainment, the show spotlighted the FIFA Global Citizen Education Fund, a four-year initiative aiming to raise $100 million to expand access to education and football for children worldwide. By pairing world-class spectacle with real-world impact, the production set a new standard for global football, proving halftime shows can both electrify audiences and drive meaningful change.
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