Joao Maia is a blind photographer who built his career by expanding his perspective, even after losing his sight. His story isn’t about disability, it’s about broadening what people believe is possible. This film retraces Joao’s path from a small rural town to capturing one of the world’s biggest sporting events, proving that when one’s outlook expands, extraordinary things can happen. In this context, sport serves not as the destination, but as a powerful platform to amplify stories that challenge conventional perceptions and inspire new perspectives. The goal was to turn Joao’s extraordinary journey into a symbol of limitless potential, sparking conversations around inclusion and visibility in a world that often limits opportunity. The campaign transcended its sporting context, generating emotional engagement, igniting conversations beyond the Paralympic Games, and reinforcing TIM’s positioning as a brand that believes in inclusion not as a statement, but through meaningful action.