Entrant Company
PRETTYBIRD
Medium Type
Music Marketing
Medium
Music Film & Video Craft
'Flood' is, at its core, a modern-day fable, an exploration of the tensions between the material and the spiritual, visualized through a strikingly stylized world. At its heart, it reimagines an archetypal conflict: the matador’s ritualistic dance with death. Only here, the bull has been replaced by the ultimate contemporary symbol of power and status: a machine, a vehicle, a muscle car. The result is a series of highly art-directed set pieces that strike a careful balance between light and dark, drama and restraint, artifice and articulation.