How could K-Citimarket, the biggest supermarket chain in Finland, launch a new beauty catalogue without falling into the conventional stereotypes of the beauty category that objectify and sexualize women? By turning these beauty routines into something else, into powerful soundtracks powered by a music genre that’s embedded into the country’s cultural core, and inviting women to turn these new sounds into a fresh soundtrack to power up their beauty social content. *AI was NOT used to craft the 'Heavy Makeup' album. The music and lyrics were written, composed, recorded, and performed by real musicians, and then mixed and produced in the best heavy metal recording studio in Nordic Europe.