There is a classic and proprietary Corona ritual: serving the beer with a slice of lime on the bottle’s neck. We found a happy coincidence—the tip of a surfboard mirrors the shape of a lime wedge. So, we created a series of visuals where the surfboard mimics a sliced lime. By overlaying Corona’s iconic bottle silhouette onto the image, we created the illusion that the surfboard itself is fulfilling the ritual of adding lime to a Corona. The result is a visually striking piece that brings together all the natural elements of the brand’s world, enriched by the surf layer, to highlight Corona’s sponsorship of the World Surf League.