Silver
Award
Bringing Black Sabbath back to Birmingham
adidas
United Kingdom
2026
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Entrant Company
Homeground
Program
Clio Music 2026
Medium Type
Branded Content & Collaborations
Medium
Music in Sports
Category
Partnerships, Sponsorships & Collaborations
We made history for Aston Villa as even rock royalty (and their dogs) put Birmingham on the world map in a big way; the 2024-25 jersey launch film featuring Black Sabbath’s finest was a first for the club, an ambitious campaign for adidas, and the catalyst for something quite unexpected.
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