Silver
Award
Barboltian
Clash Royale
United States
2026
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OOH Announcement...
OOH Announcement...
OOH Announcement...Music Video...Music Video...Radio Spots...Radio Spots...Entrant Company
Uncommon Creative Studio Stockholm
Program
Clio Music 2026
Medium Type
Branded Content & Collaborations
Medium
Branded Entertainment & Content
Category
Branded Entertainment & Content
A musical collaboration of two iconic entertainers: the main character of one of the world’s most popular mobile games, Clash Royale, Barbarian in an unexpected duet with king of romance Michael Bolton. All to win back players who fell out of love with the game and make them return to the arena during Valentine’s Day 2025. The wildly entertaining, immersive campaign that included a re-recorded song, animated music video, posters, merchandise and personalised love letters reengaged lapsed players, adding more than 3 million users to the game, while being 4.4x more effective than comparable efforts.
Executions
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