To launch the Galaxy S25 Edge, Samsung created Live on the Edge — a one-night-only global concert experience that took place 100 stories above New York City. The skyline became the stage as Grammy-winning artist Doechii performed inside an immersive “swamp in the sky,” a surreal environment powered by Samsung. Blending music, art, and innovation, the performance was broadcast live to millions around the world, transforming a product launch into a cultural event. With Doechii’s fearless creativity at its core, Live on the Edge redefined what’s possible when technology meets artistry, turning the Galaxy S25 Edge into a symbol of boundless self-expression.