Medium Type
Music Marketing
Bad Bunny's "No Me Quiero Ir de Aquí" residency made history as the first-ever residency in Puerto Rico. To honor this milestone, STURDY. aimed to bring the beauty of Bad Bunny’s home to life and to authentically capture the island’s culture, energy, and spirit. This show was to resonate with fans both in the venue and around the world, fully showcasing and honoring PR on a global stage.
This residency was developed and executed by STURDY., working alongside Bad Bunny himself to bring the collected vision to life. STURDY. designed the entire production including staging, lighting, and original visual content, creating an encompassed environment that evolves throughout the show and reflects the scale and ambition of the residency.
Across the 30 nights, the residency became a major cultural moment. There was 713 million in economic impact for Puerto Rico, with a draw-in of over 600,000 visitors from around the world. Each performance showcases the meticulous integration of music, visuals, and performance, highlighting Bad Bunny’s artistry and creative vision at every turn. Every element is intentionally designed to push the boundaries of what a live show can achieve. Together, Bad Bunny and STURDY. delivered a production that doesn’t just celebrate his catalog—it sets a new benchmark for Latin artists, redefining the possibilities of a residency and leaving a lasting impact on contemporary music culture.