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Shortlist Award
We all have a good reason to get closer to nature
botanic
France
2026
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Entrant Company
Nouveau Monde
Entry Type
Original
Program
Clio Music 2026
Medium Type
‌Use of Music
Medium
Use of Music in Advertising
Category
61 Seconds to Five Minutes
To celebrate its 30th anniversary, botanic®, a pioneer in responsible gardening, chose to step outside the established codes of its industry. Where competitors speak of products, techniques, or consumption-driven pleasure, botanic chose to speak of emotion. With its anniversary film, the brand did not put plants at the center, but rather a human story, that of a family rediscovering the path back to nature. And to carry this story, there was one strong conviction: only an original piece of music, conceived as a work of art in its own right, could truly embody this vision. This is how The Love We Sow was born: an original acoustic soul song, composed specifically for the film. A creation that does not artificially push the emotion, but instead reveals it, with sincerity and authenticity.
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