Entrant Company
Nouveau Monde
Medium Type
Use of Music
Medium
Use of Music in Advertising
Category
61 Seconds to Five Minutes
To celebrate its 30th anniversary, botanic®, a pioneer in responsible gardening, chose to step outside the established codes of its industry. Where competitors speak of products, techniques, or consumption-driven pleasure, botanic chose to speak of emotion.
With its anniversary film, the brand did not put plants at the center, but rather a human story, that of a family rediscovering the path back to nature.
And to carry this story, there was one strong conviction: only an original piece of music, conceived as a work of art in its own right, could truly embody this vision. This is how The Love We Sow was born: an original acoustic soul song, composed specifically for the film. A creation that does not artificially push the emotion, but instead reveals it, with sincerity and authenticity.