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Bronze Award
The Sound of Pride
CIG Arcigay Milano
Italy
2026
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Entrant Company
TBWA\Italy
Entry Type
Original
Program
Clio Music 2026
Medium Type
‌Use of Music
Medium
Use of Music Innovation
Category
Use of Music Innovation
The pride flag, the universal symbol created to represent the LGBTQIA+ community in the world, is now even more inclusive because those who cannot see the rainbow can hear it. Through a scientific process that "captures" the frequencies of the pride flag's colours and transforms them into a piece of music. A quantum biophysicist was involved and through a multispectral camera translated the acoustic frequencies normally inaudible from the colours, into a sound signal. Then the frequencies were decoded and sonified into a real anthem, thanks to the Orchestra Sinfonica di Milano it was premiered at the Milano Pride Parade and then played all over the world.
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