Heinz Beat Maker is a speculative student concept exploring how product truth can become music. People often hit the bottom of the ketchup bottle, but research points to the neck—at the iconic 57—as the sweet spot that gets Heinz flowing. The idea reimagines that ritual as rhythm: an original track composed solely from the bottle’s taps and thumps, revealed in a film, plus a mobile beat-maker where anyone can create, record, and share their own versions. No live partnership or release exists; this is a concept developed for awards consideration.