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Entrant Company
Rhymesayers Entertainment
Program
Clio Music 2026
Medium Type
Music Marketing
Medium
Integrated Campaign
Category
Album Launch/Artist Promotion Integrated Campaign
Originally released in 2004, MF DOOM's MM..FOOD is hailed as a classic hip-hop album full of inventive production, remarkable wordplay, and unique themes. Celebrated for its seamless blend of humor, wit, and social commentary, the album ushers listeners into a bizarre world of food-related metaphors, painting a bitterly comedic portrait of a life tainted by vice, violence, and jealousy. It was a brilliant and novel concept that gave DOOM plenty of room to explore the album’s subjects.
Following a campaign that was activated across digital, physical, and events, the 20 Year Anniversary Edition of MM..FOOD became DOOM's first-ever Top 20 Billboard Top 200 Album (#18), receiving both fan and critical acclaim, including a score of 9.0 and Best New Reissue from Pitchfork as well as landing on year-end lists on Pitchfork, HHV, Rough Trade, and more.