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Silver Award
Get Low #2
Cologuard
United States
2026
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Entrant Company
The Escape Pod
Entry Type
Licensed
Program
Clio Music 2026
Medium Type
‌Use of Music
Medium
Use of Music in Advertising
Category
61 Seconds to Five Minutes
In 2024 Colon Cancer became the 2nd leading cause of cancer in the United States. So, Cologuard asked The Escape Pod to create a disruptive video and social content aimed at 45–50 year-old's to break down stigmas and show people there is an easier way to screen for colon cancer. We tapped Grammy Award-winning artist and up and coming wellness figure - Lil Jon- for a WTF-inducing collab. We found inspiration in the wordplay of his 2002 hit “Get Low”, rewriting every word to create “Get Low #2", inspiring middle-agers everywhere to "drop 'dat ass to the bowl and get low, get low"
Credits

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