Problem: Each festivals produces about 2,340 tons of waste. The music industry has become a major environmental challenge. Páramo—the brand behind Colombia’s most important festivals—together with the Ministry of the Environment, decided to turn this problem into an opportunity. Idea: Trash Festival: the first festival built from the trash of other festivals We gathered waste from festivals in Colombia and abroad to transform it into stages, bathrooms, sound booths, railings, and even signage.